How to use analytics to detect efficiency of your sales

To start using our analytics tool sign in your personal account and go to «Analytics» section. This tool shows your sales dynamics for a selected period and efficiency of each sales channel.

You can track which events were on sale during a selected period and which sales channels were used (to detect the most efficient one). Best sellers are placed on top of the list (in rubles).

Use “Conversion” section to analyze number of users, who purchased tickets after checking your web-site. You should note that the purchase will be counted if a user followed a link with a UTM-mark and immediately purchased a ticket. In case a user opened a link for ticket-selling page, left it and then came back, the purchase won’t be connected to this specific UTM-mark.

You can integrate a special script to your website to avoid losing clients in analytics.  This script remembers users, who clicked a specific link even after 7 days.  This script is using jquery. In case it’s not working on your website, please contact your website developer.

You can download this script here.

Please note, that you can change period in var days=7 block, to set for how long your mark will remember users. You can set any number of days.

In this section you can track client distribution by sales channels (widgets, event pages on Radario website, social media communities, mobile apps, etc.)

You can track efficiency of your ad campaigns and check details using our analytics tool. By integrating UTM-marks to links and buttons, you will see how each campaign works and is monetized. You can track if image and title are efficient, if users visit your page and click your banner. UTM-marks can be integrated to “Buy ticket” button and to links (it can be Radario or your website links, where a Radario widget is placed).

You can track a conversion (proportion between users, who’ve purchased tickets and users who’ve visited website) by specific sales channels or buttons.

  1. Link tracking

Radario analytics detects your sales only by sources, where your clients come from (websites, social media, blogs, mobile apps). Such type of analytics is defined by UTM-mark “source”, which means, you should add following line to the end of an event link:


For example:

After the button “buy ticket” is pressed, a line relevant to a source name will appear in analytics section.

If you want to track a company which provides you traffic in addition to a source, you can set following UTM-marks:

That means, you will be able to see, that the banner with UTM-mark afisha.ru_IOWAspb sells more tickets, than the one with afisha.ru_IOWAmsk mark.

  1. Tracking by buttons

To do that you should add and atribute data-utm-source=»Source_name» to the button code, which you place on your website.

Code example:

<script data-event-id=»28675″ data-class=»radarioButtonScript» data-utm-source=»»src=»»></script>

This post is also available in: Russian

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